Sasha P Wins $10,000 CANEX Prize for Outstanding Creative Industry Pitch
Nigerian rapper and entrepreneur Sasha P has added another feather to her cap after emerging winner of the $10,000 CANEX Prize for her creative industry pitch. The award, part of the Creative Africa Nexus (CANEX) initiative, recognizes and supports African entrepreneurs who are driving innovation within the continent’s creative sector.
Sasha P, who has long been regarded as one of Nigeria’s pioneering female rappers, impressed the judges with her pitch that showcased the power of creativity in fostering business growth, cultural influence, and community development.
The CANEX Prize is designed to empower entrepreneurs across music, film, fashion, art, and digital industries, providing them with funding and visibility to scale their businesses. Sasha P’s victory highlights the growing recognition of African creatives who are shaping industries both locally and internationally.
Reacting to her win, Sasha P expressed gratitude for the recognition, noting that the prize money would go into expanding her vision for a more sustainable and impactful creative industry in Africa.
Her achievement has been widely celebrated within Nigeria’s entertainment and business circles, reinforcing the importance of supporting women entrepreneurs and the broader creative economy.
