I’m Comfortable Being an Indigenous Artist – Olamide Speaks on Staying True to His Roots
Renowned Nigerian rapper and YBNL boss Olamide has once again emphasized his pride in being an indigenous artist, stating that staying true to his roots has always been his greatest strength. The award-winning artist, known for his rich Yoruba-infused lyrics and street-inspired sound, revealed that his authenticity has been the foundation of his long-lasting success in the Nigerian and African music scene.
In a recent chat, Olamide noted that while many artists try to conform to global trends, he has remained grounded in his indigenous style because it represents his identity and connects deeply with his audience. “I’m comfortable being an indigenous artist because that’s who I am. I represent my people, my language, and my culture. That’s my originality,” he said.
The “Eru” and “Wo!!” hitmaker further explained that indigenous music carries emotional power and storytelling depth that resonates with everyday Nigerians. He credited his fans for supporting his journey from the streets of Bariga to global recognition, stating that indigenous rap and Afrobeats are proof that African culture can compete on any stage.
Olamide also encouraged young artists to embrace their backgrounds instead of abandoning their local roots for foreign appeal. According to him, authenticity and consistency are the true keys to longevity in the music industry.
Over the years, Olamide has built YBNL into one of Nigeria’s most influential music labels, nurturing stars like Fireboy DML, Asake, and Lil Kesh, who continue to carry the indigenous sound forward. His contribution has cemented his legacy as one of the most respected figures in Afrobeats and street-hop culture.
