Artists Signing Others as Milestone Is Unfair – Simi Speaks Out
Nigerian singer and songwriter Simi has sparked conversations online after expressing her concerns about the growing trend of artists signing others as a way to mark career milestones. In her candid statement, the “Duduke” crooner called the practice “unfair,” emphasizing that mentorship and label deals should be based on readiness, support systems, and genuine intention—not just status elevation.
Simi highlighted how upcoming artists often end up trapped in unfair contracts or get little to no support after being signed, as many signing artists lack the proper infrastructure to manage other talents. She urged established acts to consider the responsibility that comes with signing a new artist and to avoid doing so for clout or celebration.
The Afropop star, known for her advocacy for fairness in the industry, continues to use her platform to speak on issues affecting emerging talents. Her remarks have reignited conversations around artist development, with fans and industry players weighing in on how to better protect new entrants in the Nigerian music scene.
