Asake Reveals Why He Prefers to Sing in Yoruba: A Deep Connection to Culture and Identity
Asake Reveals Why He Prefers to Sing in Yoruba: A Deep Connection to Culture and Identity
Nigerian music sensation Ahmed Ololade, popularly known as Asake, has opened up about his decision to predominantly sing in Yoruba, a choice that has resonated deeply with his fans and solidified his unique place in the Afrobeats genre. In a recent interview, the ‘Mr. Money’ crooner shed light on how his Yoruba heritage influences his music and why he chooses to stay true to his roots.
For Asake, singing in Yoruba is not just a stylistic choice but a profound expression of his identity. The artist, who was born and raised in Lagos, shared how growing up in a Yoruba-speaking environment shaped his worldview and artistic vision.
“I grew up surrounded by the richness of the Yoruba culture,” Asake explained. “From the folktales my grandmother told me to the music my parents played, Yoruba has always been at the heart of who I am. When I started making music, it felt natural to express myself in the language that holds so much meaning for me.”
Yoruba, one of the major languages in Nigeria, is known for its tonal quality and poetic expressions, which Asake has masterfully infused into his music. His lyrics often draw from traditional Yoruba proverbs and idioms, offering a blend of modern beats with age-old wisdom.
Asake’s decision to sing in Yoruba has endeared him to fans both in Nigeria and across the globe. His music has struck a chord with the Yoruba-speaking community, providing a sense of pride and representation on the global stage. Moreover, non-Yoruba speakers have also been captivated by the rhythm and emotion in his music, demonstrating the universal appeal of his work.
“Music is a universal language, but Yoruba has a special kind of power,” Asake remarked. “When I sing in Yoruba, I feel like I’m connecting with something much bigger than myself—I’m connecting with my ancestors, my culture, and my people. It’s a powerful feeling, and I think that energy comes through in my music.”
Asake’s breakout hit ‘Omo Ope’ and subsequent tracks like ‘Sungba’ and ‘Peace Be Unto You (PBUY)’ have been lauded for their vibrant use of Yoruba, earning him a place among the most influential contemporary Nigerian artists. His debut album, “Mr. Money With The Vibe,” showcases his mastery of Yoruba, with tracks that have become anthems in both local and international circles.
Despite the increasing pressure to cater to a global audience by incorporating more English into his songs, Asake remains committed to his Yoruba roots. He believes that staying true to his language and culture is not just important for his personal integrity but also for the preservation and promotion of Yoruba culture.
“There’s always that temptation to switch things up to reach a wider audience,” he admitted. “But I believe in the power of authenticity. My fans connect with me because I am who I am—an unapologetically Yoruba artist. I want to show the world that you can stay true to your roots and still be successful on a global scale.”
Asake’s stance has earned him respect among his peers, with many praising him for his dedication to cultural preservation. Nigerian music legend and Afrobeat pioneer Femi Kuti commented on Asake’s work, stating, “Asake is doing something very important for the Yoruba culture. He’s showing the younger generation that our language and traditions are valuable and worth celebrating.”
Asake’s dedication to Yoruba has not hindered his international success. In fact, it has contributed to his unique brand, making him a standout figure in the global music scene. His music videos, often featuring vibrant depictions of Yoruba culture, have garnered millions of views on platforms like YouTube, while his songs have topped charts across Africa and beyond.
“I think the world is hungry for authenticity,” Asake said. “People are tired of the same old thing—they want something real, something with substance. And that’s what I try to deliver through my music.”
Asake’s impact extends beyond just music. He has become a cultural ambassador, promoting Yoruba language and culture through his art. His recent collaboration with international artists such as Burna Boy and Fireboy DML has further amplified his reach, bringing Yoruba culture to the forefront of the global music industry.
As Asake continues to rise in the music world, he remains focused on his mission to celebrate and promote Yoruba culture. He is currently working on his sophomore album, which he promises will delve even deeper into his cultural roots while exploring new sonic landscapes.
“I’m just getting started,” Asake said with a smile. “There’s so much more I want to share with the world about Yoruba culture. I’m excited for what’s to come.”
Asake’s unwavering commitment to his roots is a testament to the power of cultural pride. In a world where artists are often pressured to conform to global trends, Asake’s journey serves as an inspiring reminder that authenticity and success can go hand in hand.
