BBNaija Season 10 Hit by Over 5 Million Illegal Streams, MultiChoice Executive Raises Alarm
A MultiChoice Executive has raised serious concerns after revealing that Big Brother Naija Season 10 recorded over 5 million illegal streams across various online platforms. According to the executive, the level of digital piracy experienced during this season is the highest the show has ever encountered since its launch, posing a major threat to revenue, intellectual property, and the sustainability of the entertainment ecosystem.
The executive explained that while BBNaija continues to rank as one of Africa’s biggest reality TV shows, illegal streaming platforms have become increasingly sophisticated, offering viewers unauthorized access at no cost. This widespread infringement not only affects the company but also impacts advertisers, content creators, and everyone involved in the show’s production chain.
He further emphasized that MultiChoice is intensifying its anti-piracy measures, collaborating with regulatory agencies and digital security experts to track, shut down, and prosecute offending platforms. The goal, he noted, is to protect the creative industry and ensure that fans continue to enjoy premium content through legitimate channels.
The revelation has sparked conversations about the growing challenge of digital piracy in Nigeria and the need for stronger enforcement to safeguard the entertainment sector.
