Deola Art Alade: Running a Business With Your Spouse Is Not for the Faint-Hearted
Renowned Nigerian creative entrepreneur Deola Art Alade has shared her candid thoughts on what it truly takes to run a business with one’s spouse. Speaking on her journey alongside her husband, she emphasized that managing both a personal and professional partnership “is not for the faint-hearted.”
Deola, co-founder of one of Nigeria’s most successful creative platforms, explained that while working with a spouse can be fulfilling, it also comes with unique challenges. Balancing business decisions with family dynamics requires clear communication, mutual respect, and a lot of patience.
She noted that the line between personal and professional life often blurs, making it important to set boundaries to ensure both the relationship and the business thrive. According to her, resilience and teamwork are essential in navigating the ups and downs that come with building a brand together.
Her revelation has sparked conversations about marriage, entrepreneurship, and partnerships in the Nigerian business space, with many agreeing that while spousal business partnerships can be rewarding, they demand a higher level of commitment than most traditional work relationships.
Deola Art Alade’s experience continues to inspire creatives and entrepreneurs, especially women, to embrace challenges and find strength in collaboration without losing their individuality.
