Filmmakers Cry Out Over Alleged Unfair Screening Practices for December Cinema Releases
Several Nigerian filmmakers have raised serious concerns over what they describe as unfair screening practices by cinema operators during the highly competitive December release window, a period traditionally regarded as the most lucrative season for the local film industry.
According to the aggrieved filmmakers, some cinema chains allegedly prioritise certain titles with more screen slots, favourable showtimes, and extended runs, while other films—despite strong audience interest—are given limited exposure or abruptly removed from schedules. This, they argue, negatively affects box office performance and undermines months of creative and financial investment.
Industry insiders note that December has become increasingly congested, with multiple high-profile releases competing for space. However, filmmakers insist that commercial strength should not be predetermined by preferential treatment, but rather by audience reception and fair access to screens.
Some producers have called for greater transparency in cinema scheduling policies, urging exhibitors to clearly outline the criteria used in allocating screen time. Others have appealed to regulatory bodies and industry associations to intervene and establish guidelines that protect smaller and independent productions.
The situation has sparked broader conversations within Nollywood about power dynamics, sustainability, and equity in film distribution. While cinema operators have yet to issue a unified response, the growing outcry highlights ongoing tensions between exhibitors and content creators.
As Nigeria’s film industry continues to expand both locally and globally, stakeholders agree that fair exhibition practices will be crucial in maintaining trust, encouraging creativity, and ensuring the long-term growth of Nollywood.
