Flavour Advises Critic to ‘Invest in Own Label’ Amid Artist Support Debate
Nigerian highlife superstar Flavour has weighed into the ongoing debate around artist support in the music industry, offering a blunt response to a critic by advising them to “invest in your own label.”
The singer’s comment came after online discussions questioned the level of support established artists owe upcoming acts. Reacting to the criticism, Flavour suggested that running a record label provides firsthand insight into the financial, managerial, and creative responsibilities involved in developing artists.
According to him, supporting talent goes beyond public endorsements or collaborations, as it requires long-term investment, strategic planning, and financial commitment. His statement has sparked conversations across social media, with many agreeing that the realities of artist development are often misunderstood.
While some users interpreted Flavour’s response as a reality check, others believe established musicians should still do more to uplift emerging talents within the industry. The exchange has since reignited broader discussions about mentorship, investment, and sustainability in Nigeria’s music scene.
Flavour’s stance highlights the complex dynamics behind artist support, emphasizing that meaningful backing often happens behind the scenes rather than in public view.
