How I Discovered and Signed Ayra Starr – Don Jazzy Shares Inspiring Story
Mavin Records boss Don Jazzy has revealed the story behind discovering and signing fast-rising Afrobeats star Ayra Starr, one of the label’s most successful female acts.
In a recent interview, Don Jazzy explained that he stumbled upon Ayra Starr’s talent on Instagram after watching one of her singing covers. Impressed by her unique voice, charisma, and confidence, he reached out to her immediately, setting the stage for what would become a remarkable career breakthrough.
According to Don Jazzy, he knew Ayra Starr had something special the moment he heard her sing. He described her as bold, creative, and a true reflection of the new generation of Afrobeats artists who are taking Nigerian music to the global stage.
“The first time I saw Ayra Starr’s video, I knew she was destined for greatness. I reached out, invited her over, and the rest is history,” Don Jazzy revealed.
Since joining Mavin Records, Ayra Starr has achieved massive success with hits like Away, Rush, and Sability. She has also earned international recognition, gracing global stages and breaking into the UK and US charts, proving Don Jazzy’s eye for talent remains unmatched in the music industry.
The story of Ayra Starr’s discovery highlights the importance of social media in shaping the careers of new artists today, giving young talents a platform to be noticed by the biggest names in entertainment.
