How Mavin Records Signed Me – Tiwa Savage Shares Her Journey
Afrobeats queen Tiwa Savage has opened up about how she was signed to Mavin Records, recounting the journey that led to her breakthrough with one of Nigeria’s biggest music labels. In a candid reflection, the award-winning singer revealed the moments that changed the course of her career and positioned her as a trailblazer in the African music industry.
According to Tiwa, her path to Mavin Records began when she returned to Nigeria after years of working as a songwriter and backup vocalist in the U.S. Despite initial doubts from critics about her sultry style and Western influence, she remained focused on her vision blending Afrobeats with global pop elements.
Tiwa Savage recalled that it was Don Jazzy, Mavin Records’ founder and producer extraordinaire, who saw her potential and believed in her unique sound. “He gave me a platform when many didn’t understand my brand,” she said. “Signing with Mavin was a turning point. It gave me the support, structure, and creative space to grow.”
Under Mavin Records, Tiwa released several hit songs that redefined female representation in the Nigerian music scene. Tracks like “Kele Kele Love,” “Eminado,” and “Love Me (3x)” not only dominated charts but also set her apart as a force to be reckoned with.
Today, Tiwa Savage remains grateful for the role Mavin Records played in shaping her early career. Her story continues to inspire upcoming artists, proving that persistence, self-belief, and the right support system can turn dreams into reality.
