I Won’t ‘Forcefully’ Dance to Promote a Film – Omotola Jalade-Ekeinde
Veteran Nollywood actress and filmmaker Omotola Jalade-Ekeinde has spoken candidly about film promotion trends, stating that she will not “forcefully” dance on social media just to market a movie.
The screen legend made the remark while addressing the increasing pressure on actors to create viral content as part of promotional campaigns. According to Omotola, while she understands the power of social media in driving visibility, she believes authenticity should never be sacrificed for trends.
Omotola explained that every actor has a unique personality and comfort zone, and forcing creatives to conform to one promotional style undermines individuality. She noted that promotion should align with who a person truly is, rather than becoming a performance driven solely by algorithms and online expectations.
Her statement has sparked conversations within the entertainment industry, with many applauding her stance on maintaining dignity and self-expression in an era dominated by viral challenges and dance videos. Others see her comments as a reminder that storytelling and performance remain the heart of filmmaking, beyond social media buzz.
Despite evolving marketing strategies, Omotola remains one of Nollywood’s most respected figures, with a career spanning decades and a reputation built on talent, consistency, and global recognition. Her comments reflect a broader conversation about creative freedom, boundaries, and authenticity in modern entertainment promotion.
