One Million Music Streams in Nigeria Worth $300 – Tems’ Manager Highlights Industry Challenges
Nigerian music executive Muyiwa Awoniyi, known for managing Grammy-winning artist Tems, has drawn attention to the financial realities of the Nigerian music industry by revealing that one million music streams in Nigeria can yield as little as $300. This statement underscores the challenges artists face in monetizing their work through streaming platforms.
Awoniyi’s remarks highlight the disparity between streaming revenues in Nigeria and those in more developed markets. While platforms like Spotify and Apple Music offer higher payouts per stream in countries like the United States and the United Kingdom, Nigerian artists often receive significantly less due to regional pricing models and lower subscription rates.
Despite the global success of Nigerian artists, such as Tems, who have achieved international acclaim and substantial streaming numbers, the domestic financial returns remain modest. This situation emphasizes the need for structural changes within the industry to ensure that artists can sustainably benefit from their creative output.
Awoniyi’s insights serve as a call to action for stakeholders in the Nigerian music industry to address these economic disparities and work towards a more equitable system that fairly compensates artists for their contributions.