The Grammy winner supports Desperados’ latest dance competition promotion.
With a dance competition, Desperados’ new campaign ad has the support of Latin Grammy-winning producer Ovy on the drums.
This was announced during the debut of a new worldwide campaign called “The Beer with Latin Vibe in Nigeria.”
The Latin Grammy-winning producer, who is renowned for influencing Latin music’s global sound, is leading the campaign.Given Nigeria’s penchant for daring adventures and exhilarating entertainment, Desperados is poised to revolutionize social interactions throughout the nation.”Guao Guao,” a brand-new, exclusive song by Ovy on the drums with Venezuelan rapper Micro TDH, is the centerpiece of the campaign.
Desperados has also started the Global Desperados Dance Challenge as part of the campaign, calling creators and fans from all around the world to perform their finest movements to “Guao Guao.”
The goal of the challenge, which is expected to go viral on social media, is to encourage individuality and push the limits of lighthearted experimentation.
“This campaign embodies the bold and adventurous spirit of Desperados,” said Sampson Oloche, Portfolio Manager at Beyond beer. We are fostering a movement that inspires people to embrace spontaneity, live freely, and celebrate in their own unique manner by fusing the contagious energy of Latin music with the dynamic social culture of Nigeria.
