To strengthen Nigeria’s creative economy, Mo Abudu introduces Naija Creates.
Media tycoon Mo Abudu introduces Naija Creates, a brand-new platform designed to promote and profit from Nigeria’s artistic skills internationally. Naija Creates seeks to establish Nigeria’s creative industries as a significant economic force with backing from the Nigerian government.
Nigerian media tycoon Mo Abudu is about to introduce Naija Creates, a brand-new platform that will showcase the country’s most talented artists. Naija Creates, which makes its debut in London this summer with Lagos Canvas as the main sponsor, will highlight Nigeria’s expertise in fashion, music, art, film, and cuisine while emphasizing creatives’ worldwide expansion and monetization.
Given that Nigeria’s economy is about to be significantly impacted by the creative sector, Abudu is championing structured commercial opportunities that elevate Nigerian talent on the world stage. In a recent meeting at the Presidential Villa, she secured the backing of Vice President Kashim Shettima, who reaffirmed the government’s
Naija Creates builds on Abudu’s previous initiatives, including Africa Creates at the 2023 IMF World Bank Meetings and the Lagos Canvas series in 2024 and 2025, which brought creatives, investors, and policymakers together. With Nigeria’s creative economy projected to contribute over $15 billion to the GDP by 2025, the need for global partnerships and investment has never been more urgent.
The meeting was also attended by key stakeholders, including Fegho Umunubo, Special Assistant to the President on Digital & Creative Economy; Stanley Nkwocha, Senior Special Assistant to the President (OVP) on Communications & Media, Tope Fasua, Special Adviser to the President (OVP) on Economic Matters; and Esther Nkemdirim, Head of HR & Operations, EbonyLife Group.
Speaking about the launch, Mo Abudu shared:
Naija Creates is the next evolution of a journey I have been on for years, a journey to position Nigeria’s creative industries as global economic powerhouses. We are rich in talent, innovation, and culture, but we must go beyond celebration and into commercial success. Nigeria’s creative economy is a sleeping giant, and when structured correctly, it has the potential to rival oil and gas in economic impact. With Lagos Canvas leading the way and Naija Creates taking this mission global, we are making it clear, Nigeria’s brands and talents belong on the world stage, and we are here to make it happen.
Naija Creates will feature a curated exhibition showcasing Nigeria’s finest creative talents in fashion, music, art, film, and food. It will include investor roundtables designed to drive monetisation strategies for creatives, exclusive performances, fashion shows, food tastings and film screenings highlighting Nigeria’s global impact in entertainment, and networking and business matchmaking opportunities with global stakeholders, investors, and decision-makers.
See photos from the meeting in Abuja
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