We Spent $100M Trying to Win – Jason Njoku Opens Up on IrokoTV Shutdown
In a candid revelation, Jason Njoku, the founder of IrokoTV, has confirmed the shutdown of the once-popular Nigerian streaming platform, stating, “We spent $100 million trying to win.” The statement highlights the immense financial effort put into scaling the platform, which was once dubbed the “Netflix of Africa.”
IrokoTV, known for its extensive library of Nollywood films, played a significant role in distributing African content to global audiences. However, Njoku admits that despite the ambition and investment, sustaining the business proved challenging over the long term.
The shutdown of IrokoTV marks the end of an era in Africa’s digital entertainment space, sparking conversations around tech entrepreneurship, streaming competition, and the future of Nollywood distribution.
Jason Njoku’s openness has drawn attention from industry watchers and entrepreneurs alike, offering a rare glimpse into the highs and lows of building a tech-driven media company in Africa.