Why Upcoming Artists Need Side Hustles, by Rapper Illbliss
Veteran Nigerian rapper and music executive Illbliss has advised upcoming artists to develop side hustles alongside their music careers, citing financial stability and creative freedom as key reasons. Speaking in a recent interview, the hip-hop icon highlighted the harsh realities of the entertainment industry and why relying solely on music especially in the early stages can be risky.
Illbliss, known for his lyrical depth and industry experience, explained that many emerging talents struggle financially due to limited performance opportunities, streaming revenue delays, and high promotional costs. “Passion is important, but survival is real,” he said. “Having a side hustle helps you stay afloat while building your brand.”
He emphasized that side hustles don’t have to be distractions but can actually fuel growth in the music space. From fashion, photography, content creation, to digital marketing and tech skills, Illbliss encouraged young creatives to monetize their other abilities while pushing their sound.
The rapper also noted that financial independence allows artists to make better career choices without succumbing to unfavorable deals or losing creative control. “When you’re desperate, you’ll take anything. But with a backup income, you can say no when it matters most.”
Illbliss’s advice resonates with many in the Nigerian music scene, where the path to stardom often demands more than just talent. For upcoming artists, having a side hustle may not only provide stability but also serve as a stepping stone toward long-term success in the ever-evolving music industry.
