The Role Of An Artist Manager – By Toks Asher
Young A manager is the first buffer among an artiste and the sector. As an artiste supervisor you are your acts’ largest supporter, his largest fan in addition to his largest critic. You must support your artiste fully and continually. Your help for him/her should be blind like love. If you don’t support your artiste How then do you assume others to guide him/her too. As a manager you have to provide your all if feasible on your artiste’s career. Sometimes artistes experience they know it all and they’re very selfish and protective in their music and as such refuse to see/listen the voice of reason at instances. You must humor him/her occasionally, encourage, direct, give an explanation for and constantly look for approaches to make his next performance better than the final one. It is your task to take a look at each performance, the group reaction and his degree craft to be able to discussing with him/her on methods to improve or better his/her craft. Your job isn’t simply to deal with logistics, negotiate phrases, sit down and watch for bookings or opportunities to come back your way, it also includes going out of your way to explore and make the most every opportunity or chance that you’re feeling will expose your artiste to higher times, top earnings, better track & performances and better days (One of the important thing traits of A Role Of An Artist Manager)
There’s nothing incorrect with an artiste acting a FREE SHOW as lengthy as it will gain your artiste undoubtedly assist him/her develop and add fee to his emblem/profession. It might not be right now however if you perform the proper free occasion from time to time it may open doors faster than quite a few paid gigs. Also with out free shows or non paying occasions how else do you anticipate an artiste to hone and perfect his performance and stage craft? How then will he/she look again and understand the matters he/she ought to have carried out higher so that subsequent time they could honestly kill the show right no longer just by phrase of mouth. Nothing teaches higher than revel in, regardless of how plenty an artiste rehearses it won’t be the same as truly performing stay on degree and what better way to get that than at a free occasion/display. A lot of managers and artistes expect that unfastened indicates are a waste of time cos it gained’t make them any profits or cash but they’re absolutely wrong. The problem isn’t that the display is FREE, the trouble is that you put your artiste on a show/occasion/platform that doesn’t healthy his style of music or his fashion of overall performance. E.G you understand your artiste’s robust point is stay performances but you permit him/she do a backing track performance. Or you understand that the occasion is a street event no longer an intimate setting fashion gig yet you let your artiste who’s a singer & vocalist carry out simply cos you wanna say he killed the show You have to humor him/her now and again, encourage, direct, explain and constantly look for methods to make his subsequent performance better than the last one. It is your task (As The Role Of An Artist Manager) to study every performance, the crowd response and his level craft with a purpose to discussing with him/her on approaches to improve or better his/her craft. Your activity isn’t just to handle logistics, negotiate phrases, sit and look ahead to bookings or opportunities to come back your way, additionally it is going from your way to discover and take advantage of each possibility or hazard that you’re feeling will expose your artiste to better times, properly earnings, better tune & performances and higher days. There’s not anything wrong with an artiste acting a FREE SHOW as lengthy because it will gain your artiste undoubtedly help him/her develop and upload cost to his logo/career. It may not be at once however in case you carry out the proper free event every now and then it is able to open doorways faster than quite a few paid gigs (Another key component for A Role Of An Artist Manager). Also without free shows or non paying activities how else do you anticipate an artiste to hone and best his performance and level craft? How then will he/she appearance back and realise the things he/she may want to have performed better so that next time they can in reality kill the show proper no longer simply by means of phrase of mouth. Nothing teaches higher than enjoy, regardless of how a lot an artiste rehearses it received’t be similar to honestly performing live on degree and what better manner to get that than at a unfastened occasion/show. A lot of managers and artistes assume that free shows are a waste of time cos it gained’t make them any income or cash however they’re absolutely wrong. The hassle isn’t that the show is FREE, the problem is that you positioned your artiste on a display/event/platform that doesn’t suit his genre of tune or his fashion of overall performance. E.G you recognize your artiste’s strong point is stay performances but you allow him/she do a backing track performance. Or you understand that the event is a road event now not an intimate putting fashion gig yet you allow your artiste who’s a singer & vocalist perform simply cos you wanna say he killed the show Every artiste feeds off the power from his target market/enthusiasts and if they’re giving off a terrible one on occasion it may mess up a overall performance if the artiste isn’t an experienced/pro performer. So if you placed your artiste in the front of the incorrect crowd you can kill his vibe and self belief. If you really want to play The Role Of An Artist Manager, you have to continually research from the ones around you, now and again observe other colleagues at activities or gigs and try and add what you learn how to what you know. Read, observe, watch and study from the ones before you and continually attempt to be pleasant with other colleagues especially at activities. And whilst in doubt by no means hesitate to invite questions. Also remember what works for artiste “A” may not paintings for artiste “B” cos each artiste is unique and odd of their own manner so always do what’s going to in shape your artiste. Loyalty is key in each discipline and maximum specifically within the song and leisure enterprise. And as a supervisor you may be aware about plenty of element/information about your artiste. You will every so often see/listen him/her at his/her worst. Sometimes you can have to make excuses or even lie for them. As a manager you loyalty is always us first to your artiste/client. While working with him/her or even once you no longer work for/with them. Whatever element, personal information, statistics you are advantage get right of entry to to by using distinctive feature of the fact you guys are running or labored collectively will continually continue to be privileged and confidential. So irrespective of what takes place among you and any artiste, you’re predicted as an awesome/brilliant supervisor to preserve his/her secrets or non-public statistics definitely personal even though it approach taking it in your grave. A manager with a leaky or unfastened mouth can’t be relied on and within the music enterprise word gets spherical and this may save you you from get prospective or new clients or maybe keep current ones. Trust, loyalty and integrity is another important aspect of The Role Of An Artist Manager I can cross on and on however the simple truth is that many of individuals who call themselves managers are merely assistants. Nobody is best and none turned into born a supervisor but so long as you are open to gaining knowledge of and can easily adapt and enhance everybody can be an excellent/outstanding manager. *MEET AWARD WINNING CELEBRITY MODEL, ARTIST MANAGER & BRAND AMBASSADOR TOKS ASHER YOUNG.* Toks Asher Young (born TOCHUKWU YOUNG UMEZULIKE) is a Nigerian amusement entrepreneur and movie star manager. Born in Adazi within the 70s, Toks hails from Umueji, Ufuma in Orumba North LGA of Anambra State, Nigeria. He attended Ekulu Primary School, Enugu from 1978 to 1984, Sacred Heart Seminary Nsude from 1984 – 1988 with hopes of turning into a priest a few day. Realizing priesthood wasn’t his calling, he proceeded to Special Science School Ihe, Awgu from 1989 to 1990. Toks then went on to examine Electro-Mechanics at Nnamdi Azikiwe University, Awka and graduated in 1998. He did the necessary one (1) year National Youth Service Corps in Ise Orun LGA, Ekiti State In 1999 and moved to Lagos quickly after.Toks attempted specific jobs in Lagos before stepping into the track and artist management enterprise in 2007/2008. His first expertise became Romanus Chika aka JUJU whom he managed for a yr throughout which he turned into mentored through veteran radio/TV hosts and Kennis Music executives Keke Ogungbe and Hon. Dayo D1 Adeneye before he met dancehall sensation General Pype in January 2009.
Toks co-founded Podium Worldwide Ent. And signed General Pype. He partnered with Storm 360/Storm Records to executive produce dancehall anthem CHAMPION. STORM RECORDS now defunct become an indigenous song label which added forth artistes like Naeto C, Sasha P, Ikechukwu, L.O.S, Yung6ix. Toks certainly prefers to paintings with upcoming artists. He believes running with budding acts who can nonetheless be directed and guided is the manner to go in place of established artistes whose egos might get in the manner. In June 2014 Toks changed into contracted by through telecom corporation 9mobile formerly ETISALAT as skills supervisor for their CLOUD NINE musical event collection held in Port Harcourt and Abuja, Nigeria. Cloud Nine become a musical event aimed at bringing musical artistes one of the older/golden era and a more youthful artiste to perform their man or woman songs and still collaborate on a fusion medley in their songs and perform it live together.
While Patoranking and Bright Chimezie done on the PH event, Mike Okri and Niyola executed at the Abuja event held at Harrow Park. In 2017 He changed into the resident decide for the primary version of THE GROUNDED TALENT SEARCH which was won with the aid of BShine an indigenous hiphop artist based in Enugu, Enugu State, Nigeria. He has obtained many accolades for his paintings, which includes winning Artiste Manager Of The Year (NIGERIA HYPE AWARDS 2018 and turned into additionally nominated for Talent Manager Of The Year SCREAM AWARDS 2016, NIGERIA GOODWILL AMBASSADOR AWARDS 2016, CAMPUS CHOICE AWARDS 2017 for Entertainment Personality Of The Year and THE INTELLECTUAL AWARDS 2019 for Best Publicist. Toks believes that loyalty is prime in each area however maximum in particular inside the song and enjoyment industry, which has helped him maintain a very good dating with the abilities he manages in addition to his friends in the enterprise. He currently manages a couple of award prevailing hiphop artiste and Special Assistant to the Governor of Imo State NAETO CHIKWE aka NAETO C, Award triumphing Afrotrap Star YUNG6IX, city present day act KOLLYDEE, upcoming trap artist GRINDHA. Toks is brand ambassador for MR OKADA, a Nigerian city themed game app, an A&R representative and TV Host. He is also an amateur version, poet and OpEd author whose paintings has been published on numerous blogs and newspapers. He loves traveling, making friends, networking and constructing new connections. Thus authoring the name of this text of ”The Role Of An Artist Manager” CONTACT TOKS INSTAGRAM/TWITTER/SNAPCHAT: @toksduttie